Resume

Education

2014 - 2016
University of Greenwich (London, UK)

Masters in Strategic Marketing Communications

Gained in-depth understanding through modern methodologies and framework on the following modules : Inside the Consumers Mind, Advertising and Promotional Strategies, Branding, Customer Relationship and Management, Managing Direct and Digital Marketing, Research Methods, Scholarship of Marketing, Dissertation.

2008 - 2012
Iqra University

B.Sc Media Sciences

Successfully completed four years of bachelors program with a CGPA of 3.0. Gained thorough understanding on the media landscape of Pakistan across following functions; pre-production, production and post-production.

Experience

2019 - Present
Master Group of Industries

Assistant Brand Manager (Digital)

Leading the digital department for Celeste Home Fashion which deals in luxury retail and part of the Master Group. My day to day tasks here is to assist brand manager in devising strategies to build unique and luxurious brand image along with maintaining complete digital assets (social media, website, shopify, analytics, paid marketing, seo, google my business, google search console, creator studio, agora pulse, content planning, community management)

2016 - 2019
Convex Interactive Pvt. Ltd

Digital Technology & Social Media Analyst

At Convex, i got the opportunity to work across several renowned brands of Pakistan along with the opportunity to work in extensive pressure and time bound deadlines. following were my main areas of responsibilities: Account Management, Client Communications, Content Strategy, Big Ideas and Brand Way-forward, Social Media Management, Reporting & Analytics, Website Management, Media Planning & Execution, Content & Creative Executions, Campaign Databases, Digital Project Management (Website Development, App Development)

Marketing Skills

Brand Management

95%

Account Management

90%

Research, Insights & Big Ideas

90%

Digital Strategy (Planning & Implementation)

95%

Consumer Behavior

95%

Data-Driven Marketing Plan & Strategy

95%

Social Media Management

95%

Marketing Measurement & Effectiveness

90%

Digital Marketing

95%

Lead Generation

85%

Sales & Conversions

85%

Technical Skills

Facebook, Instagram, Twitter, Linkedin Ads

95%

Google Marketing Suite

85%

Facebook & Google Remarketing

90%

Pixel & Google Tag Manager

95%

Audience Insights

95%

Understanding of HTML / CSS

95%

E-commerce Management

95%

Wordpress

70%

Website Development

75%

Adobe Creative Suite

95%

Graphic Designing

95%

Domain & Hosting

95%

Search Engine Optimization (SEO)

85%

Knowledge of 3d (Maya, 3ds Max, Nuke, AE, Vray)

90%