Waleed Ahmed

I have accomplished Post-graduate in Strategic Marketing Communications from the United Kingdom and a qualified Digital Marketing Expert having experience in developing marketing campaigns with SEO (Search Engine Optimization), PPC (Pay Per Click), SEM (Search Engine Marketing), Email Marketing, Social Media Management and Digital Project Management.

As a Digital Marketing Expert, I am also a competent Adwords Certified Google Partner, Facebook Blueprint Certified. Above all, I maintain great interpersonal skills and outstanding leadership qualities to meet tight deadlines in a fast-paced corporate environment.

What I Do

Client Communications

When I think about great service, it’s about how you take every interaction with the client and use that as a way to improve their perception of your company. Because it takes months to find a client and seconds to lose one!

Marketing Strategy

Formulation of a short or long-term data-driven marketing plan that aims to forecast planning across different business objectives and what will be done to achieve our goals.

Digital Marketing

Reaching people and get your business visible to your target audience was never so quick and efficient. Digital is certainly opening doors for all to create an impact and see and control immediate results on surprisingly low cost.

Research & Insights

Find and utilize data from the most credible and renowned sources to identify business opportunities and consumer data and extract out key insights for the businesses.

Creative Designing

Great ideas do not fall from the sky. It requires intense understanding of the consumer choices and their preferences, hence to ensure the communication design not just catches user attention but also encourage to take action.

Reporting & Analytics

Getting real-time data & insights across several marketing functions offers a lot of opportunity to businesses in understanding their customer’s needs, evaluate performance, take data-driven and more confident decisions.


Managed Clientele


4+ Years of Experience


2014 - 2016
University of Greenwich (London, UK)

Masters in Strategic Marketing Communications

Gained in-depth understanding through modern methodologies and framework on the following modules : Inside the Consumers Mind, Advertising and Promotional Strategies, Branding, Customer Relationship and Management, Managing Direct and Digital Marketing, Research Methods, Scholarship of Marketing, Dissertation.

2008 - 2012
Iqra University

B.Sc Media Sciences

Successfully completed four years of bachelors program with a CGPA of 3.0. Gained thorough understanding on the media landscape of Pakistan across following functions; pre-production, production and post-production.


2019 - Present
Master Group of Industries

Assistant Brand Manager (Digital)

Leading the digital department for Celeste Home Fashion which deals in luxury retail and part of the Master Group. My day to day tasks here is to assist brand manager in devising strategies to build unique and luxurious brand image along with maintaining complete digital assets (social media, website, shopify, analytics, paid marketing, seo, google my business, google search console, creator studio, agora pulse, content planning, community management)

2016 - 2019
Convex Interactive Pvt. Ltd

Digital Technology & Social Media Analyst

At Convex, i got the opportunity to work across several renowned brands of Pakistan along with the opportunity to work in extensive pressure and time bound deadlines. following were my main areas of responsibilities: Account Management, Client Communications, Content Strategy, Big Ideas and Brand Way-forward, Social Media Management, Reporting & Analytics, Website Management, Media Planning & Execution, Content & Creative Executions, Campaign Databases, Digital Project Management (Website Development, App Development)

Marketing Skills

Brand Management


Account Management


Research, Insights & Big Ideas


Digital Strategy (Planning & Implementation)


Consumer Behavior


Data-Driven Marketing Plan & Strategy


Social Media Management


Marketing Measurement & Effectiveness


Digital Marketing


Lead Generation


Sales & Conversions


Technical Skills

Facebook, Instagram, Twitter, Linkedin Ads


Google Marketing Suite


Facebook & Google Remarketing


Pixel & Google Tag Manager


Audience Insights


Understanding of HTML / CSS


E-commerce Management




Website Development


Adobe Creative Suite


Graphic Designing


Domain & Hosting


Search Engine Optimization (SEO)


Knowledge of 3d (Maya, 3ds Max, Nuke, AE, Vray)



My Certificates


My Works

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Get in Touch


Karachi, Pakistan

Available to work!

How Can I Help You?