2014 - 2016University of Greenwich (London, UK)
Masters in Strategic Marketing Communications
Gained in-depth understanding through modern methodologies and framework on the following modules : Inside the Consumers Mind, Advertising and Promotional Strategies, Branding, Customer Relationship and Management, Managing Direct and Digital Marketing, Research Methods, Scholarship of Marketing, Dissertation.
2008 - 2012Iqra University
B.Sc Media Sciences
Successfully completed four years of bachelors program with a CGPA of 3.0. Gained thorough understanding on the media landscape of Pakistan across following functions; pre-production, production and post-production.
2019 - PresentMaster Group of Industries
Assistant Brand Manager (Digital)
Leading the digital department for Celeste Home Fashion which deals in luxury retail and part of the Master Group. My day to day tasks here is to assist brand manager in devising strategies to build unique and luxurious brand image along with maintaining complete digital assets (social media, website, shopify, analytics, paid marketing, seo, google my business, google search console, creator studio, agora pulse, content planning, community management)
2016 - 2019Convex Interactive Pvt. Ltd
Digital Technology & Social Media Analyst
At Convex, i got the opportunity to work across several renowned brands of Pakistan along with the opportunity to work in extensive pressure and time bound deadlines. following were my main areas of responsibilities: Account Management, Client Communications, Content Strategy, Big Ideas and Brand Way-forward, Social Media Management, Reporting & Analytics, Website Management, Media Planning & Execution, Content & Creative Executions, Campaign Databases, Digital Project Management (Website Development, App Development)