Resume
Education
2023
American Marketing AssociationProfessional Member
The American Marketing Association is a community of future marketers and dedicated professionals who work, teach and study in the field.
2014 - 2015
University of Greenwich (London, UK)Masters in Strategic Marketing Communications
Gained in-depth understanding through modern methodologies and framework on the following modules : Inside the Consumers Mind, Advertising and Promotional Strategies, Branding, Customer Relationship and Management, Managing Direct and Digital Marketing, Research Methods, Scholarship of Marketing, Dissertation.
2008 - 2012
Iqra UniversityB.Sc Media Sciences (Animation)
Successfully completed four years of bachelors program with a CGPA of 3.0. Gained thorough understanding on the media landscape of Pakistan across following functions; pre-production, production and post-production.
Experience
2020 - Present
Utopia Industries Pvt. Ltd.Deputy Product Manager - Amazon (EU/UK)
Managing mattress protector products from manufacturing till the cut to pack of Utopia Industries Pvt. Ltd which is a Amazon Top Rated Seller. Some but not limited to work responsibility includes the supply chain / pricing strategies / marketing and PPC management of the campaigns / maintain product health / liase with internal and external stakeholders and new product sourcing / business development.
2019 - 2020
Master Group of IndustriesDigital Media Specialist (E-commerce & Digital Media)
Leading the digital department for Celeste Home Fashion which deals in luxury retail and part of the Master Group. My day to day tasks here is to assist brand manager in devising strategies to build unique and luxurious brand image along with maintaining complete digital assets (social media, website, shopify, analytics, paid marketing, seo, google my business, google search console, creator studio, agora pulse, content planning, community management)
2019
Skill Development GapPersonal Goal Pursuit
Took a Gap from career to develop personal branding collaterals and gain grip on other elements of digital like Search Engine Optimization and e-commerce development to strengthen my profile. In this phase, I learned how to develop websites on Word press, rank them on Google 1st position and develop and e-commerce online store along with development of my video profile
2016 - 2019
Convex Interactive Pvt. LtdTechnology & Digital Marketing Specialist
At Convex Interactive, i got the opportunity to work across several renowned brands of Pakistan along with the opportunity to work in extensive pressure and time bound deadlines. following were my main areas of responsibilities: Account Management, Client Communications, Content Strategy, Big Ideas and Brand Way-forward, Social Media Management, Reporting & Analytics, Website Management, Media Planning & Execution, Content & Creative Executions, Campaign Databases, Digital Project Management (Website Development, App Development)